We are CPG Boulevard (CPG BLVD). CPG stands for "Cannot Protect Greatness", with the "boulevard" representing our community & how together we all will achieve success and greatness. We believe to achieve your goals & own success, you have to step out of your comfort zone and be brave. We are hear to give people a voice, a place to feel safe & most importantly, a clothing brand you can wear to stand for something, support a cause & be apart of our MOVEMENT.

All of our garments are designed in-house in the UK, while being manufactured in Porto, Portugal. Our garments differ as they are inspired by the gritty UK streetwear scene, while being driven by quality & premium fabrics made with extreme attention & care. We design our garments with taste & fashion in mind, while experimenting with different sewing techniques, panelling & fabric choices.

We believe there have been many brands come and go, which initially stand for something, have a purpose & goal, but soon lose that to money, greed & fame. Our goal is to not fall for the worlds lies of happiness from money. We want to create a special experience for our members & want you as the consumer to feel apart of something.